We work the public sector accounts your team never gets to.
Civic IQ finds agencies that are planning to buy what you sell, using intent data from public meetings and budgets along with competitor contract dates. Our SDRs reach out, follow up by phone and book warm introductions with your account executives. We are only paid when one of those deals closes.
- No retainer
- No upfront fee
- Your AEs own every deal
Your team focuses on the biggest accounts while we work the rest of the market.
Most public sector sales teams spend their time on the largest agencies, which makes sense. The market is much wider than that, with 100,000+ public agencies, and most of them never hear from a vendor. Civic IQ works that long tail so your account executives only spend time on meetings worth taking.
Municipalities & counties
Public works, IT, police, parks, finance and clerk departments
Special districts
Fire, transit, water, sanitation and port authorities
Public utilities
Electric, gas and water utilities and their field operations
K-12 districts
District technology, operations, transportation and facilities
Universities & colleges
Campus IT, operations, public safety and facilities
State agencies
Departments and divisions buying beyond the statewide contract
We combine intent data with people who follow up
Our software finds the agencies that are planning to buy and starts the conversation with them. Our SDRs then qualify each one and introduce it to your team, so your meetings are with agencies that have a real reason to buy now.
AI-powered intent data
We read council and board minutes, budgets and capital plans for signals that match what you sell, often months before an RFP is published.
Competitor contracts
We find agencies running on competing products and time outreach to contract expirations, re-bids and budget cycles.
Signal-based sequences
We send personalized, multi-channel sequences built around the signal that surfaced each account. They go out from Civic IQ rather than from your domain.
SDRs who call and follow up
Our SDRs call each agency and check need, budget and timing before anything reaches you. They book a warm intro with your team once an agency qualifies.
We stay with each deal from the first signal to the signed contract
Civic IQ runs all seven of these steps for you. Your team's time starts at the warm intro, and we stay alongside your account executive until the contract is signed.
- 01
Research & ICP fit
We learn your public sector value proposition, competitive landscape and ideal agency profiles before a single email goes out.
- 02
Signal-based targeting
Civic IQ scans meeting minutes, budgets and contracts for signals in your category, months before RFPs drop.
- 03
Competitive displacement
We run targeted campaigns at agencies that use competing platforms, timed to their contract renewals, re-bids and budget cycles.
- 04
Outbound & qualification
All outreach runs from Civic IQ, and our SDRs run personalized, multi-channel campaigns. They qualify each agency on need, budget and timing.
- 05
Warm intros to your team
Once an agency is qualified, we introduce your AE, with the source signal, contacts and an account brief attached.
- 06
Inbound government referrals
Government staff use our free platform to search and compare vendors. When agencies evaluate your category, we refer them to you.
- 07
AE support to close
We stay in the deal until it is signed, helping with stakeholder mapping, the procurement path and contract vehicle research.
How Civic IQ differs from a typical channel partner
Most channel partners sell through relationships they already have. Civic IQ starts from data on every public agency, so we can reach accounts that no rolodex covers at the moment they start planning to buy.
Typical: They rely on existing relationships, so they call the same few agencies everyone else calls.
Civic IQ: We read council and board minutes, budgets and capital plans across 100,000+ agencies to find buying intent.
Typical: They react once an RFP is published, which is when every competitor sees it too.
Civic IQ: We engage months earlier, while the budget is still being discussed.
Typical: Their reach is limited by headcount and geography, usually to a handful of states.
Civic IQ: We cover every state and agency type, with software doing the research and SDRs doing the follow-up.
Typical: They rarely know who holds the incumbent contract or when it ends.
Civic IQ: We track competitor contracts and time outreach to expirations, re-bids and renewals.
Typical: They send generic emails and make cold calls from a shared script.
Civic IQ: We send personalized sequences built around each account's signal, and our SDRs follow up by phone.
Typical: You get a name, a phone number and a promise of interest.
Civic IQ: You get a warm intro with the source signal, contacts, procurement path and an account brief.
Typical: You take the partner's word for why an account is worth pursuing.
Civic IQ: Every intro cites the public document behind it, so your AE can check it.
The partnership is performance-based from start to finish
We only get paid when you close a deal. That keeps our SDRs focused on agencies that will actually buy rather than on filling your calendar.
We join your partner program
We register through your standard partner or referral program on its normal terms, so there is no custom contract to negotiate.
Outreach comes from Civic IQ
We run the outbound work and make the warm introductions, and your account executives own the relationship and the deal.
We're paid on closed business
We are paid like any other partner, with no retainer, no upfront fee and no charge per meeting.
| Retainer SDR agency | Hiring in-house SDRs | Civic IQ Channel Partner | |
|---|---|---|---|
| Upfront cost | Setup fees are common | Recruiting and onboarding | None |
| Ongoing cost | Monthly retainer | Salary, tools and data | None until a deal closes |
| Who carries the pipeline risk | You | You | We do |
| Government intent and contract data | Usually generic lists | Bought separately | Built in |
| Who owns the deal | You | You | Your AEs |
Built for vendors with more market than reps
A strong fit if
- You sell to state and local government or education, and your team concentrates on the largest accounts
- Thousands of agencies in your market have never heard from you
- You have a partner or referral program, or are open to starting one
- You want more public sector pipeline without adding headcount or a retainer
- Competitors hold contracts you'd like to displace at renewal
What we need from you
- Registration in your partner or referral program
- Product and messaging enablement, so outreach sounds like you
- A named AE or partner manager to receive warm intros
- Optional: deal registration or CRM access to keep ownership clear
FAQ
Partner program questions
It is a performance-based way to grow your public sector pipeline. Civic IQ builds demand across the agencies your team doesn't reach, using intent data from public meetings and budgets, signal-based email sequences and competitor contract intelligence. Our SDRs follow up by phone, qualify each agency and book a warm intro with your account executive. We are paid when the deal closes.
Ready to have your long tail worked for you?
Tell us about your public sector team and the agencies you sell to. If it's a good fit, we'll register as a partner and start building pipeline, and you pay nothing until a deal closes.